Posted from the SURGE Movement Facebook group and im just trying to share the love because i would love to see SURGE come back again and maybe even stay!!!!!
Nine years ago today we accomplished a feat that most considered impossible. Our Movement called forth the very first revival of a discontinued Coca-Cola brand in their 128-year history.
From selling out Amazon’s entire inventory within 1 hour and becoming the #1 Bestselling Grocery Item on their platform, to the madly successful Southeast Test Runs, to the Regional Expansions of over 1/3rd the nation, followed by the Pacific Northwest, Southcentral, and New England expansions, the 16oz SKU ignited a fully loaded wave of exhilaration, excitement, and triumph among our nation’s SURGE fans.
In this process came Frozen SURGE, Fountain OG & Red Bery Blast SURGE, 12oz SURGE in the CCBCC territory, finally expanding to nationwide Freestyle SURGE with a SURGE Zero option and three additive flavor profiles. At this point, we have come to know the latter very well… Too well, actually… Lifelong fans of this brand know it deserves much more than a touchscreen button at a Burger King.
These fans are you! The fans that understand what the brand truly represents, and it’s not just a soda. Best described, we believe SURGE is a lifestyle. It’s a taste of nostalgia, the elixir of life, the nectar of the Gods, an American Dream, and of course the most Kickass Citrus Soda to ever exist in our lifetimes.
If corporations truly understood this the way we do, SURGE would already be everywhere. But internal turnover and mixed appreciation among its stepping-stone leadership have largely been the recipe for its current state. We hold onto hope that new team members will see the promise in this brand and accompany that with perseverance and passion like in the past.
Until then, we will continue to SURGE! After all, we are one of the most resilient fanbases out there having already undergone a 12-year hiatus. Our passion will never die, nor will our fight to ensure that SURGE gets the recognition it deserves. So this is to you, Coca-Cola: the ball’s in your court to provide the packaging options we desire! The path to profitability is right there for the taking.
TO ALL SURGE FANS: WHETHER YOU WANT 12OZ CANS, 20OZ / 2L BOTTLES, OR FOUNTAIN SURGE IN YOUR AREA… MAKE YOUR REQUEST NOW!
1. Any day, or even daily between the hours of 9AM-7PM ET, please leave a Product Request for SURGE @ 1-800-GET-COKE (438-2653)!
2. Any hour of any day, please submit a Product Request via their Contact Form @ https://www.coca-colacompany.com/about-us/contact-us